With the continuous development of The Times and society, people’s pursuit of spiritual civilization is increasing, which puts forward new requirements for the development of film and television animation industry. As an important part of the cultural industry, film and television animation is closely related to the daily life of the public, and high-quality film and television animation works depend on good role modeling. Chinese traditional culture is extensive, profound and has a long history, which can provide rich artistic elements for local film and television animation character shaping and improve the artistry of film and television animation.  It can better convey the cultural connotation of film and television works and highlight the artistic style of film and television animation. This study mainly summarizes the role building of Chinese local film and television animation, analyzes the influence of traditional culture on the role building of Chinese local film and television animation, and introduces in detail the application of traditional culture such as paper cutting art, ink painting art, costume art and opera art in the role building of film and television animation. It hopes to clarify the idea of role shaping in local film and television animation, improve the production level of local film and television animation, promote the inheritance and development of traditional culture, and promote the innovation and development of film and television animation industry.