This study investigated user perceptions and ethical considerations surrounding intelligent products. We employed a mixed methods approach, utilizing semi-structured interviews, focus groups, and surveys to gather both qualitative and quantitative data. Thematic analysis explored user experiences and concerns, while descriptive statistics assessed user awareness, concerns, and comfort levels regarding various ethical issues. While user awareness of ethical considerations (data privacy, human values alignment, duty/virtue ethics) remained moderate across all categories, user comfort levels were generally lower.  However, overall usability remained the highest rated aspect, suggesting a prioritization of functionality despite privacy reservations. The analysis of data usage privacy emerged as a primary concern, followed by anxieties about human values alignment and the potential for intelligent products to clash with user beliefs.  Thematic analysis identified three key areas of user concern regarding data usage: transparency and control, data security, and secondary uses of data. On the philosophical level, limited exposure to diverse viewpoints due to these products can hinder the development of phronesis (practical wisdom) and moral decision-making. Data collection practices might disrupt the Aristotelian Golden Mean, creating a privacy imbalance that could stifle self-exploration and hinder eudaimonia (flourishing life).  Utilitarianism highlights maximizing overall well-being in accidents, raising questions about responsibility: the manufacturer for system safety or the user for misuse.