AI-powered Ad Targeting, Cultural Norms, and Philosophical Implications: A Reactance Theory Review
VOLUME 21, 2024
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
Shuhui Gong
Faculty of Modern Languages and Communication, University of Putra Malaysia, 43400 UPM Serdang，Selangor Darul Ehsan, Malaysia.
Faculty of Modern Languages and Communication, University of Putra Malaysia, 43400 UPM Serdang，Selangor Darul Ehsan, Malaysia.
Feroz De Costa
Faculty of Modern Languages and Communication, University of Putra Malaysia, 43400 UPM Serdang，Selangor Darul Ehsan, Malaysia
Faculty of Modern Languages and Communication, University of Putra Malaysia, 43400 UPM Serdang，Selangor Darul Ehsan, Malaysia
Nurul 'Ain Mohd Hasan
Faculty of Modern Languages and Communication, University of Putra Malaysia, 43400 UPM Serdang，Selangor Darul Ehsan, Malaysia.
Faculty of Modern Languages and Communication, University of Putra Malaysia, 43400 UPM Serdang，Selangor Darul Ehsan, Malaysia.
Yuting Yang
Guangzhou College of Technology and Business, Guangzhou 510850, China.
Guangzhou College of Technology and Business, Guangzhou 510850, China.
Lu Liu
South China University of Technology
South China University of Technology
Abstract
Lately, the cooperation between AI and digital advertisement has brought a significant shift in marketing in general and ad targeting in specific. By definition, AI effective advertisement targeting entails the treatment of the entire data pertaining to users in a specific content to produce an effective prediction in regard to advertisement delivery. In this paper, the field of artificial intelligence, the notion of ad targeting, cultural perspective, and philosophical analysis of psychological reactance theory are discussed. This paper finds that AI advertising has implications for consumers’ freedom and thus is best understood using reactance theory. This review aims to understand how different forms of personalized ads, due to AI influence, create reactance, and this in the different cultural regions. Furthermore, the concept of freedom, autonomy, and privacy is conceptualized philosophically for the purpose of analyzing the general impacts of AI in the context of advertising. Last, we cover how it is possible to lessen a response of reactance while at the same time acknowledging cultural differences as well as individuals’ rights to personal decision-making.
Keywords :
Digital Powered Ads; Cultural Norms; Reactance Thoery; Consumer Attitude.
Erin Saricilar
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Abstract
Atherosclerotic disease significantly impacts patients with type 2 diabetes, who often present with recalcitrant peripheral ulcers. The angiosome model of the foot presents an opportunity to perform direct angiosome-targeted endovascular interventions to maximise both wound healing and limb salvage. A systematic review was performed, with 17 studies included in the final review. Below-the-knee endovascular interventions present significant technical challenges, with technical success depending on the length of lesion being treated and the number of angiosomes that require treatment. Wound healing was significantly improved with direct angiosome-targeted angioplasty, as was limb salvage, with a significant increase in survival without major amputation. Indirect angioplasty, where the intervention is applied to collateral vessels to the angiosomes, yielded similar results to direct angiosome-targeted angioplasty. Applying the angiosome model of the foot in direct angiosome-targeted angioplasty improves outcomes for patients with recalcitrant diabetic foot ulcers in terms of primary wound healing, mean time for complete wound healing and major amputation-free survival.
Keywords :
Diabetic foot ulcer, angiosome, angioplasty