Aims: This study aims to delve into the multifaceted psychological experiences of participants engaged in the traditional Chinese hand papermaking process, enhancing the emotional value component in the inheritance of intangible cultural heritage. By increasing the affective appeal from the aspect of psychological identification, it aids in the preservation of these vanishing traditional crafts. Method: Utilizing qualitative research methods, this study focuses on five artisans and ten tourists who participated in hands-on papermaking experiences. Data was collected through semi-structured interviews following their practical engagements. Subsequently, content analysis was systematically conducted using MAXQDA 2024 software to analyze their psychological responses and investigate strategies to amplify the positive psychological impact. Results: Participants demonstrated not only a deep appreciation for the wisdom of their predecessors but also a sense of pride in possessing this traditional craft. Participants generally recognize the potential market value of the craft and harbor expectations for its economic prospects. Moreover, they regard it as an eco-friendly material and process, and its modern application is seen as an innovation of the traditional craft. The papermaking process induces intense curiosity and a positive creative experience. Conclusion: Traditional hand papermaking carries a wealth of cultural connotations and can evoke favorable psychological experiences among participants. The study suggests enhancing the positive psychological influence of traditional hand papermaking on participants through immersive experiences, historical and community engagement, technological innovation, market expansion, and the emphasis on green production. These measures aim to attract broader public participation and further strengthen the protection and inheritance of this cultural practice.