January 2017

Jinghua Guo, Asunción López-Varela AzcáratePages 7-8DOI: 10.3726/CUL.2017.01.01 ABSTRACT The One Asia Community is helping to promote cultural exchanges between Asia and the rest of the world in order to strengthen cultural ties. In this light of cross-cultural dialogue, this thematic issue explores cross-cultural practices between the East and the West from a semiotic perspective.Because culture […]

Jinghua GuoPages 9-17DOI: 10.3726/CUL.2017.01.02 ABSTRACT This paper explores cross-cultural semiotics in adaptation in order to rethink the relationships between China and the West. The multi-dimensional model of cross-cultural research presented defends a temporal semiotic orientation, rather than a purely spatial approach for intercultural interpretation. The paper insists that in the age of globalization, cultural identity

Qingben LiPages 19-27DOI: 10.3726/CUL.2017.01.03 ABSTRACT The term “Marginocentric cities” has been used to describe those multiethnic nodal cities “that at favorable historical conjunctions have rewritten the national cultural paradigm from the margin, ascribing to it a dialogic dimension, both internally (in dialogue with other ethnic traditions) and externally (in dialogue with lager geocultural paradigms)” (Cornis-Pope

I-Chun WangPages 29-42DOI: 10.3726/CUL.2017.01.04 ABSTRACT The story of Turandot originated in the East. It was later transformed into the tale of a merciless princess, and adapted onto the stage. Puccini‟s Turandot has been one of the most frequently restaged operas in the West, but Turandot‟s unreasonable cruelty and abrupt change of character have raised a

Peina ZhuangPages 43-58DOI: 10.3726/CUL.2017.01.05 ABSTRACT This paper examines the translation of literary terminology as cultural sign in the selected versions of the History of Chinese Literature in the Anglophone world. It argues that classical Chinese literary terminology with its rich connotations and strong prescriptiveness as „symbol‟ in semiotics, holds great difficulty for translators and scholars.

Lingling Peng, Yang GengPages 59-70DOI: 10.3726/CUL.2017.01.06 ABSTRACT A gourd is a sort of pumpkin whose shell is frequently used to keep food and water. Gourds are also used as kitchen utensils, musical instruments or decoration. This paper draws attention to the time framework in gourd image representations, which symbolize universality and immortality (primitive time) as

Shi YanPages 71-79DOI: 10.3726/CUL.2017.01.07 ABSTRACT With the spread of cross-cultural communication and the expansion of multinational brands the semantic boundaries of signs is being transcended in various ways. The contemporary global and transnational construction of signs has a different impact on consumer behaviour across the world. Easter consumers have some unique national psychology and purchasing

Lihua GuoPages 81-87DOI: 10.3726/CUL.2017.01.08 ABSTRACT The particularity of financial information dissemination determines that the key to financial advertisements is the transmission of financial ideas and culture. This paper carries out a case study of Citibank’s display of corporate culture based on visual symbols system. The study shows that it can have good effects on spreading

Eunsook YangPages 89-100DOI: 10.3726/CUL.2017.01.09 ABSTRACT The Silk Road originated in China in the 1st century B.C.E. The purpose of the route was to expand silk trade which initially was elaborated exclusively by the Chinese. European aristocrats showed great devotion for this textile, which was carried mainly by Persian merchants. Seveal commercial silk routes were created

Soon-ok Myong, Byong-soon ChunPages 101-109DOI: 10.3726/CUL.2017.01.10 ABSTRACT This paper investigates microcultural imperialism upon Eastern cultural heritage. In particular, it exposes the loss of Korean cultural artifacts during wars, and also during imperial cultural expeditions, visits of scholarly research groups, and diplomatic encournters. The paper argues that imperialist domination is sometimes concealed in the name of